What are the most important reasons for a trainee, employee, talent, high potential or executive to join your company? And, more important, what makes these people stay?
A few things come into mind: brand, reputation, rewards, opportunities, culture.
It seems simple and yet, many companies fail to deliver in this crucial setting of “give and get”.
The result is: high turnover, high level of poaching, low productivity, low morale, low innovative power and a company culture that is beyond belief. In the mid to long run, these factors will become more costly as these companies need to pay more and deliver more to survive.
So, how to create and sustain a compelling and honest proposition that is built on the real fundamentals of a top company? It is certainly no “copy and paste”, and it is certainly no glossy promise lying on the shelf.