The German-Australian link: Since 1838 when the first German settlers arrived near Adelaide, the number of businesses has steadily increased, to far more than 300 German companies (e.g. adidas, Allianz, Aldi, Audi, Armacell, BASF, Bayer, BMW, Bosch, BRITA, Deutsche Bank, Hella, HDI, Hochtief, Kaercher, Lufthansa, MAN, Mercedes-Benz, Miele, Puma, RAG, Recaro, Sennheiser, Siemens, ThyssenKrupp, Volkswagen) and more than 100.000 employees.
- The German-Australian Centre of Management combines global management knowledge and practical experience with the knowledge about distinctive features and characteristics of the German and Australian markets and environment.
- Next to the market specifics and business environment, cultural differences have a great impact on many management topics and therefore need special attention and understanding in order to achieve the best outcome.
- Some German attitudes like strong technical know-how, innovation, precision, quality, structural approach, responsibility and high productivity nurture today’s positive perception of products Made-in-Germany.
- On the other side Australia’s vast resources, it’s innovative and creative strength, it’s “no worries” and “can-do-attitude” are strong drivers for economic success that are highly respected in Germany.